Yandex Launches Tag Manager: A New Tool for Simplified Analytics Management

This service is designed for streamlined tag configuration on websites. With the Tag Manager, digital specialists can independently collect data on advertising campaign performance. Marketers and analysts will have enhanced capabilities to manage scripts on their sites and set up events and goals more quickly.

Previously, integrating analytics systems, social media or messaging pixels, advertising codes, and call tracking required code modifications on the website. This process involved preparing a technical specification and assigning a developer to add the necessary scripts. Now, these tasks can be accomplished independently through a single Tag Manager interface.

Initially, this new tool was available only to integrators, but it has now been made accessible to all users of Yandex.Metrica. To start using the Tag Manager, simply activate this feature in the settings of your Metrica counter and save the changes.

After that, users can manage tags directly from the Metrica interface: add new scripts, edit existing ones, and configure events and goals for analytics and advertising purposes.

You can manage advertising on Yandex Direct through click.ru to access free tools offered by the service, including click fraud protection, dashboards, and more, as well as to recover a portion of advertising expenses.