Yandex ID Celebrates 25 Years of Digital Transformation and Security Innovations

In July 2025, the «Yandex ID» service will celebrate 25 years since its inception. Over the past quarter of a century, this product has evolved from a simple authorization form for email to a comprehensive digital profile, as explained by Yandex to Habr. Currently, there are more than 136 million active user accounts on the company’s services that log in through «Yandex ID» every day. This represents a 15% increase compared to last year, with 118 million accounts using «Yandex ID» daily in 2024, up from 108 million in 2023.

Yandex revealed that users of «Yandex ID» are increasingly forming family groups, allowing them to set spending limits and pay for Yandex services using a single card, in addition to collectively accumulating cashback. The number of these groups surged by 65% from 2023 to 2024, reaching 11.1 million by mid-2025.

In June 2025, «Yandex ID» users gained the ability to manage up to 10 profiles from a single account.

In February 2024, «Yandex ID» introduced login options via facial recognition or fingerprint. This feature enables users to access their accounts in just 1.5 seconds, with over 16 million users adopting it within the year following its launch.

In November 2022, Yandex opened access for parents to create additional child accounts in their «Yandex ID» with safe search and age-appropriate content. The number of these accounts has been growing yearly, reaching 1.8 million, up from 1.33 million the previous year and 220,000 in 2023.

Since December 2021, users can log into partner sites of Yandex using «Yandex ID.» Through this login method, names, addresses, and other details can be pulled from the main profile in Yandex with the user’s consent.

«Yandex ID» provides hundreds of millions of people with quick and secure access to Yandex services, where active users spend an average of 214 days each year. An ID account is a reliable place to store personal information, with one in three users sharing their address and 15.7 million individuals uploading documents. The security system actively monitors each authorization: password accuracy is checked 13,000 times per second, and annually, anti-fraud measures thwart 4.4 million login attempts using compromised passwords,» Yandex concluded.