Unveiling Googles AI Mode: Transforming Search with Smart Capabilities and a Revamped Shopping Experience at I/O 2025

Опубликовано: 10 июня, 2025

The recently unveiled artificial intelligence (AI) functionality in Google Search, termed AI Mode, is being augmented with numerous features. Unveiled at Google I/O 2025 on Tuesday, the California-based tech company is enhancing the AI-driven comprehensive search experience. New attributes include a reasoning mode, Live Search, the ability to make restaurant reservations, and advanced shopping tools. Currently, these features within AI Mode are exclusive to users in the United States.

Enhanced AI Mode in Search

In a blog announcement, Google elaborated on the enhancements being introduced to AI Mode. This feature serves as an upgraded version of AI Overviews, allowing users to pose complex inquiries that would typically necessitate multiple search attempts. AI Mode employs a query fan-out strategy, decomposing user inquiries into subtopics and executing numerous simultaneous searches to retrieve and present pertinent information.

Google indicated that starting this week, AI Mode and AI Overviews in the United States will be supported by a tailored version of Gemini 2.5. While no sign-up is necessary for AI Mode in the US, these new capabilities are initially available only to a select group of users via Search Labs. Additionally, the company intends to integrate various features from AI Mode into its core Search framework.

A new Deep Search capability is being incorporated into AI Mode, enabling users to obtain “even more comprehensive responses.” By leveraging its deep research functionality, it can execute hundreds of search queries, gather the information, and produce “an expert-level fully-cited report in mere minutes.”

Another intriguing feature is Search Live. This variant of Search allows AI Mode to utilize the device’s camera, enabling it to verbally respond to queries in real-time based on what it observes. Users can interactively inquire about objects, landmarks, and locations as long as they are within the camera’s field of view.

Moreover, Google is integrating Project Mariner’s agentic capabilities into AI Mode. This will empower the AI-driven search experience to assist users with purchasing event tickets, making restaurant bookings, and scheduling appointments. For instance, when a user seeks to buy tickets for a sports event, the tool will evaluate ticket choices, check real-time pricing, complete forms, and display relevant ticket selections. Users can then verify the details before finalizing their purchase. Google is collaborating with Ticketmaster, StubHub, Resy, and Vagaro for this functionality.

AI Mode is also becoming increasingly tailored to individual users. Google stated that the Gemini-powered tool will soon provide recommendations based on users’ previous searches. Users can link AI Mode with other Google applications to enhance its understanding of their preferences. This feature can be disabled at any time.

New Shopping Features in AI Mode

introducing various new features designed to enhance the shopping experience. It now presents visual search outputs, assists users in virtually trying on new clothing, and employs AI agents to facilitate product purchases when they are available at desired prices.

By merging Gemini with Google’s Shopping Graph, the enhanced AI Mode can sift through 50 billion product listings to identify pertinent options for users. Whenever a user queries a product, a browsable panel of images and listings tailored to their preferences will be displayed.

The tech giant asserts that users can make highly detailed and intricate requests, and the AI Mode will still narrow down options to showcase products that meet the criteria. This means that even without knowing the precise technical term for the product they seek, the AI tool can accurately identify it using its visual description.

By simply uploading a full-length photo, users can virtually try on countless apparel listings. Google claims this feature operates on a specialized fashion-oriented image generation model that comprehends the human form and how various garments fit, move, and fall on different body types.

Lastly, AI Mode is introducing a new agentic checkout system designed to assist users in purchasing items. When a user reaches the checkout stage for a product (within the AI Mode interface), they will encounter a “track price” option. Engaging this feature will present a slider representing the product’s minimum and maximum prices along with a suggested ideal price. Users can adjust the slider according to their preferences, and the AI will alert them when the product is available at the specified price.

Subsequently, users can simply tap the “buy for me” button in the notification, and AI Mode will automatically add the item to their shopping cart on the retailer’s site and complete the checkout via Google Pay. This agentic checkout capability is expected to be rolled out in the coming months in the US.

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