Navigating the Controversy: Shams Jorjani of Arrowhead on the Future and Ethics of AI in Gaming

The CEO of **Arrowhead Game Studios**, **Shams Jorjani**, believes that discussions about artificial intelligence have reached a dead end. In an interview with [The Game Business](https://www.youtube.com/watch?v=AyVTlQR__ZU), he acknowledged that conversations around AI quickly turn toxic—developers and players either see the technology as a threat to their jobs or view it as the future of game development.

The conversation was sparked by the voice acting in **ARC Raiders**, where some character lines were generated based on recordings from actors. Certain players argue that this method undermines the atmosphere and violates ethical standards. However, Jorjani believes that the issue lies not with the tools themselves, but with how they are utilized.

He pointed out that the industry has long implemented automation. Developers invest in middleware that accelerates their work—such as processing models or optimizing loading times. When these technologies first emerged, there were no widespread protests, despite the fact that new software also partially replaced manual labor.

Jorjani emphasizes the importance of respecting copyright and collaborating honestly with original sources. However, he is convinced that not all AI poses a threat to creativity. In the case of **ARC Raiders**, he feels that synthesized voices could be advantageous—allowing characters to deliver new lines without needing additional recording sessions. The key is ensuring that actors are compensated and have control over their consent.

The leader of **Arrowhead** is convinced that the industry needs more nuance and less panic. He points out that AI can help speed up unpleasant routine tasks, freeing up time for creative endeavors.

**Shams Jorjani**