Manus Launches Groundbreaking Text-to-Video Feature, Challenging AI Giants Like OpenAI

Manus has introduced a feature for generating videos from text, stepping into a crowded market that includes competitors such as OpenAI, Alibaba Group Holding, and Tencent Holdings.

The newcomer, recognized for its AI service’s proficiency in executing complex tasks mimicking human capabilities, announced that users can now create videos using text prompts in a similar manner. Their AI agent can turn a text directive into a well-organized, sequential video narrative within minutes, as per the company’s statement on X.

Subscribers who pay will have advance access to the feature prior to its free release for all users. The company is competing against services like OpenAI’s Sora, which is accessible to paying customers through ChatGPT, with its Pro tier priced at $200 (approximately Rs. 17,183) monthly. Other Western competitors, including Runway, Synthesia, and Google, offer their products through subscription or pay-per-use models.

Originally lesser-known, Manus, which has ties to China, gained recognition following the launch of its AI agent this year, shortly after DeepSeek shook the global market with its cost-effective approach. Manus’ parent company, Butterfly Effect, garnered international attention for securing investments from notable Silicon Valley firm Benchmark Capital, all amid rising US-China tensions in areas such as artificial intelligence.

Creators of text-to-video models are making strides with technological enhancements. Open-source offerings from Chinese giants like Alibaba’s Wan and Tencent’s Hunyuan are putting pressure on proprietary Western players. There’s a multibillion-dollar market at stake with the potential to transform sectors like entertainment, education, and marketing.

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