AvitoTech Strengthens Product Analytics with Acquisition of EXPF Sigma Platform

Hi, Habr! AvitoTech is bolstering its product analytics division with the acquisition of the EXPF Sigma platform. The goal is to achieve a revenue of 1 billion by 2030 in the product analytics market.

AvitoTech, a subsidiary of Avito, already has its own product analytics solution, Trisigma. The purchase of EXPF will enable the integration of technological solutions, enhance the team’s expertise, and expand the client base. The united platform is expected to cater to all market segments, from large IT companies to teams just starting with A/B testing.

Trisigma, developed by AvitoTech as a flagship product for A/B testing, facilitates the execution of hundreds of parallel experiments, automatically evaluates their results, and visualizes the impact of changes on key business metrics. It offers significant value to e-commerce companies, banking institutions, streaming services, and educational platforms. Trisigma operates in the cloud and is easily scalable, requiring minimal technical resources from clients.

For more information on how Trisigma is structured, you can read this article, and this link contains material about one of the platform’s components, M42.

Companies in online education, fast food, and retail, as well as a team with recognized market expertise, are already utilizing EXPF Sigma. Clients of EXPF will notice no changes; they will retain access to their familiar tools while also leveraging Avito’s technological foundation and accumulated expertise in A/B testing. Eventually, all clients on the combined platform will gain access to new features and continuously enhancing functionalities.

What challenges do Trisigma and EXPF Sigma address?

In A/B testing, companies face two primary challenges:

organizing experiments — segmenting users into groups and presenting different product or interface variations to each;

analyzing results — determining which solution more effectively influences business metrics (such as conversion rates, retention, or revenue). Typically, this requires significant time from analytical teams.

EXPF Sigma tackles the first challenge, allowing users to launch experiments, segment audiences, and manage product changes, although it does not automatically evaluate results—this analysis is performed by data analysts. In contrast, Trisigma addresses both challenges, enabling the organization of experiments while automating the evaluation of results and visualizing them, thereby reducing the burden on analysts and accelerating decision-making.

The integration of EXPF Sigma and Trisigma will offer clients greater flexibility. For those new to A/B testing, EXPF Sigma serves as a simple and fast tool. When more complex needs arise, users can transition to Trisigma to scale their experiments.

“AvitoTech actively employs A/B testing in the development of its digital products—over the past year alone, the company has conducted more than 4,000 experiments. This is one of the highest figures not just in Russia, but globally. AvitoTech aims to become a key player in the Russian product analytics tools market, which is rapidly developing—we estimate it at 1.4-1.6 billion rubles and around 400 companies currently. According to our assessments, there are currently no universal solutions available that cater to companies of all sizes and business profiles. This acquisition will aid in the creation of a universal solution for our clients and the advancement of this market,” said Ivan Guz, managing partner at Avito.

According to the company’s forecast, revenue from Trisigma is projected to exceed 1 billion rubles by 2030, while the overall market is expected to reach 4.7 billion rubles. The deal was finalized on June 12, with the financial details undisclosed.